Redapt

Inbound Marketing (2019-2021)

Challenge

Redapt came to us at A Brave New originally searching for an updated brand and website following their recent acquisition of Attunix. Once that work was completed, they moved to a full inbound marketing retainer.

Redapt works with technology solutions providers including Dell, Google, Intel, Red Hat, and other partners to promote their initiatives. They came to us looking for help with strategy and execution to carry out these campaigns as well as an internal marketing campaign for themselves.

Solution

I led the management, strategy, and execution of multiple inbound marketing campaigns, starting with six partner campaigns and one internal campaign in the first quarter alone. This entailed, among other things:

  • A full campaign strategy for each campaign with outlines

  • A built-out paid digital media plan

  • Working with creative teams to get content executed (including blog posts, eBooks, videos, and ads)

  • Building out the campaigns and tracking on HubSpot CRM

  • Following up with monthly reporting

Results

In the first two quarters of the program*, we have generated the following results:

  • Drove over 75,000 website sessions (544% increase)

  • Generated over 450 qualified leads (449% increase)

  • Created over 35 marketing qualified leads (MQLs)

*Results pulled 4/7/20

Note: I worked on this project during my time as a Strategist at A Brave New. Click here to read the in-depth case study for a project I lead in 2020.