COVID-19 has led to all sorts of confusion and madness when it comes to tackling content strategy and businesses are left wondering how to even begin to think about content marketing in a time like this.
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Taking a mental health day off work is still so taboo, even in 2020. Here’s why, based on my own experience, I believe we all need to de-stigmatize this practice.
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With a clear vision and little-to-no business or marketing experience, Nelson's journey to building a beautiful and comforting brand was full of learning experiences, pivots, and a touch of that dreaded imposter syndrome.
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Betternest is a home organization marketplace built and founded by Dewan Farhana. Her vision is to help organize homes all across America so people can live better, less stressful lives. Here's her story about how her business came to life.
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Think about your home page as the front door of your website and - ultimately - your business. It should help your prospects understand what you do, why you're different from your competitors, and where to go to solve their problem.
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Future For Us started with a clear vision: a future of work where Womxn of Color lead at the highest levels of corporate, government, and social sector organizations. Learn more about Aparna Rae and Sage Quiamno and their journey to become catalysts for WoC.
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Think ‘brand storytelling’ is just a fancy fad marketers came up with to have a new trend to talk about? We thought that too. But then we did some research. Here’s what we found brand storytelling is all about (and how it helps businesses connect with their customers & grow).
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If you don’t have a background in it or struggle with the concept of selling without seeming like a slimy used-car salesman, then it’s one hat that you don’t enjoy wearing. Grow your confidence and close more sales with these 7 tips written for those who suck at selling.
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Many people are applying the KonMari method to everything from their homes to their computers. Donation and garbage bins are filling up and people are taking action on a dramatic level…all thanks to the magic of storytelling.
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A content strategy allows you to start with a solid foundation so you stop spending hours creating content just to update your site, and instead put it to work generating quality leads for your business.
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Over the past couple of years, a new marketing trend has evolved from content marketing called brand storytelling. It's one that has taken the business world by storm. And it's no wonder - after all, it's built on something so human that it just works.
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The decision to rebrand your biz is often both exciting and overwhelming. While it seems like everyone around me is working on refreshing their brand image, there’s a few things you want to know before you do the same.
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To many, Payless ShoeSource is the place for moms and low-income families to get cheap shoes. But for one day - under a new name and a fake brand created for this PR stunt - Payless became Palessi, the super-chic luxury shoe store only open to celebrities and fashion influencers. So, why did it work, and will the effect last long-term?
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Your business’ website acts as your digital storefront; it’s where potential customers go to learn more about you and, ideally, buy from you. But if your website doesn’t answer a few basic questions, you’re going to find yourself with a lot of lost opportunity and that back button is going to get a lot of action.
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The key to making your website entertaining, educational, and engaging to read lies in incorporating just the right amount of brand personality to make it interesting. No matter who you’re writing to - whether it’s the CEO of a major corporation or a blue-collar warehouse employee - we’re all human and we want to be spoken to that way.
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Disney has crafted the art of telling a powerful - even magical - story, and they know how to get people to buy, buy, buy. So, how do they do this? Here are a few elements you can implement to tell a story like Disney.
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Armoire is a designer clothing rental service built through machine learning and fashion stylists to get fresh, curated items whenever you want. For just $150/month, you can have “new” clothes delivered to your door to wear to work or your friend’s dinner party. Here’s how they’re changing the retail and fashion landscape from the ground up.
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Your About page is where your audience warms up to the idea of working with you. It’s like that first date - that first impression that is oh-so-crucial to creating a lifelong relationship. As I’ve been doing my research, I’ve noticed a common thread of mistakes on various creatives’ websites.
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In a world where privacy and security is a growing concern, it’s difficult to know where to draw the line. So, how do you know what the right balance is? How do you share your story without having to share everything about yourself?
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