Steelhead Productions

Inbound Marketing (2019-2020)

Challenge

Steelhead Productions came to A Brave New to help them get a rebrand, a revamped website, and to boost up their marketing initiatives.

Solution

We started working with Steelhead about a year before I joined in 2019, redesigning their brand, their website, and building up their content.

Once I joined, I lead the management, strategy, and execution of multiple inbound marketing campaigns geared toward getting event marketers to hire Steelhead as their vendor for exhibit design and development. This entailed, among other things:

  • A full campaign strategy for each campaign with outlines

  • A built-out paid digital media plan

  • Working with creative teams to get content executed (including blog posts, eBooks, videos, and ads)

  • Building out the campaigns and tracking on HubSpot CRM

  • Following up with monthly reporting

Results

In 2019 alone, we have generated the following results:

  • Drove over 36,000 website sessions (98% increase YOY)

  • Generated over 655 qualified leads (161% increase)

  • Created over 216 marketing qualified leads (MQLs)

*Results pulled 4/12/20

Note: I worked on this project during my time as a Strategist at A Brave New. Click here to read the in-depth case study we published when I lead the client team in 2020.