COVID-19 has led to all sorts of confusion and madness when it comes to tackling content strategy and businesses are left wondering how to even begin to think about content marketing in a time like this.
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The key to making your website entertaining, educational, and engaging to read lies in incorporating just the right amount of brand personality to make it interesting. No matter who you’re writing to - whether it’s the CEO of a major corporation or a blue-collar warehouse employee - we’re all human and we want to be spoken to that way.
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