COVID-19 has led to all sorts of confusion and madness when it comes to tackling content strategy and businesses are left wondering how to even begin to think about content marketing in a time like this.
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Think about your home page as the front door of your website and - ultimately - your business. It should help your prospects understand what you do, why you're different from your competitors, and where to go to solve their problem.
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Think ‘brand storytelling’ is just a fancy fad marketers came up with to have a new trend to talk about? We thought that too. But then we did some research. Here’s what we found brand storytelling is all about (and how it helps businesses connect with their customers & grow).
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Many people are applying the KonMari method to everything from their homes to their computers. Donation and garbage bins are filling up and people are taking action on a dramatic level…all thanks to the magic of storytelling.
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A content strategy allows you to start with a solid foundation so you stop spending hours creating content just to update your site, and instead put it to work generating quality leads for your business.
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Over the past couple of years, a new marketing trend has evolved from content marketing called brand storytelling. It's one that has taken the business world by storm. And it's no wonder - after all, it's built on something so human that it just works.
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The decision to rebrand your biz is often both exciting and overwhelming. While it seems like everyone around me is working on refreshing their brand image, there’s a few things you want to know before you do the same.
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To many, Payless ShoeSource is the place for moms and low-income families to get cheap shoes. But for one day - under a new name and a fake brand created for this PR stunt - Payless became Palessi, the super-chic luxury shoe store only open to celebrities and fashion influencers. So, why did it work, and will the effect last long-term?
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Your business’ website acts as your digital storefront; it’s where potential customers go to learn more about you and, ideally, buy from you. But if your website doesn’t answer a few basic questions, you’re going to find yourself with a lot of lost opportunity and that back button is going to get a lot of action.
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The key to making your website entertaining, educational, and engaging to read lies in incorporating just the right amount of brand personality to make it interesting. No matter who you’re writing to - whether it’s the CEO of a major corporation or a blue-collar warehouse employee - we’re all human and we want to be spoken to that way.
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Disney has crafted the art of telling a powerful - even magical - story, and they know how to get people to buy, buy, buy. So, how do they do this? Here are a few elements you can implement to tell a story like Disney.
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Your About page is where your audience warms up to the idea of working with you. It’s like that first date - that first impression that is oh-so-crucial to creating a lifelong relationship. As I’ve been doing my research, I’ve noticed a common thread of mistakes on various creatives’ websites.
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In a world where privacy and security is a growing concern, it’s difficult to know where to draw the line. So, how do you know what the right balance is? How do you share your story without having to share everything about yourself?
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Great website copy captures your audience’s attention and immediately tells them if you can solve their problem. When someone lands on your site, they’re looking to answer a few questions. Your site must not only answer these but do so in a way that keeps their attention and truly creates a connection with them.
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Your brand has a backstory, no matter where in the lifecycle it’s at. It’s that backstory that establishes the foundation for your brand story and tells your customer who you are and what you’re all about. Here’s how to write a captivating backstory that will provide the foundation for your brand and create a deeper connection with your audience.
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The About page is one of the most important pages on any website. Believe it or not, your About page can make or break any potential relationship you may have with your audience. It's your biggest fan. It's your best salesperson. But it can only do its job if you have the right elements involved. Let's take a look at what those are.
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Having a brand without personality is like finding a shell on the beach. Sure, it's beautiful and you might want to look at it for a while - maybe even take it home - but, there's no living, breathing thing inside of it. Compare that to the experience of finding a shell with a hermit crab living inside of it, and suddenly you have a completely different experience.
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What makes your business stand out is your story and the unique life experiences that you can bring to the table. So how do you use storytelling to stand out?
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Establishing your brand story can sometimes feel a little bit like an awkward conversation with a stranger. As you sit down to think about who you are and what you'd like to accomplish as a business, it's easy to get overwhelmed and lost in the abstract question that is, "who the hell am I?"
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As a digital marketer, it's not easy to sit back and reflect upon what I already know. This is because I'm constantly striving to keep up on the latest news and trends as they relate to marketing, as any other successful marketer does to stay on top of the game. However, once I forced myself to sit down and do a brain dump, it all came out much easier than expected.
Here's a few of the best digital marketing practices I've learned and put into practice over the past couple of years.
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