Your business’ website acts as your digital storefront; it’s where potential customers go to learn more about you and, ideally, buy from you. But if your website doesn’t answer a few basic questions, you’re going to find yourself with a lot of lost opportunity and that back button is going to get a lot of action.

Your About page is where your audience warms up to the idea of working with you. It’s like that first date - that first impression that is oh-so-crucial to creating a lifelong relationship. As I’ve been doing my research, I’ve noticed a common thread of mistakes on various creatives’ websites.

The About page is one of the most important pages on any website. Believe it or not, your About page can make or break any potential relationship you may have with your audience. It's your biggest fan. It's your best salesperson. But it can only do its job if you have the right elements involved. Let's take a look at what those are.