Great website copy captures your audience’s attention and immediately tells them if you can solve their problem. When someone lands on your site, they’re looking to answer a few questions. Your site must not only answer these but do so in a way that keeps their attention and truly creates a connection with them.
Read MorePangshua Riley of Lue + Riley has embraced her fun personality through thoughtful and colorful jewelry designed to make women feel as good as they look. It hasn’t been easy - she’s learning to become more flexible and adaptable as she creates new designs in messy hotel rooms - but she’s enjoying every step of the way.
Read MoreYour brand has a backstory, no matter where in the lifecycle it’s at. It’s that backstory that establishes the foundation for your brand story and tells your customer who you are and what you’re all about. Here’s how to write a captivating backstory that will provide the foundation for your brand and create a deeper connection with your audience.
Read MoreThere's nothing pet owners love more than showing off photos of their furry friend. That's where Marika Moffitt of Dirtie Dog Photography comes in. With a passion for storytelling and tightening that connection of the human-animal bond, Moffitt launched her pet photography business to connect with people through their pet's stories.
Read MoreThe About page is one of the most important pages on any website. Believe it or not, your About page can make or break any potential relationship you may have with your audience. It's your biggest fan. It's your best salesperson. But it can only do its job if you have the right elements involved. Let's take a look at what those are.
Read MoreGabriela Alban, the co-founder of Seattle-based Capuli Club Sips and Treats, is both an avid dreamer and a focused doer. Passionate about the beauty in the world around her, she has found a way to capture the essence of nature to bring joy and purpose to both her and her customer's life.
Read MoreHaving a brand without personality is like finding a shell on the beach. Sure, it's beautiful and you might want to look at it for a while - maybe even take it home - but, there's no living, breathing thing inside of it. Compare that to the experience of finding a shell with a hermit crab living inside of it, and suddenly you have a completely different experience.
Read MoreAs women business owners, it can be hard to "brag" about who we are and what we do for our customers. One could argue that the way we've been brought up in society has told us not to make a big deal or draw too much attention to ourselves.
So, when someone asks us what we do, how can we overcome that often staggering fear of self-promotion and confidently say, "yes, this is who I am!"
Read MoreWhat makes your business stand out is your story and the unique life experiences that you can bring to the table. So how do you use storytelling to stand out?
Read MoreAdmittedly, I find myself in this situation too often these days. As I'm in the middle of launching my marketing and brand storytelling business, I come across others who seem to have all their shit put together. Meanwhile, my business plan is only half finished, I'm writing my blogs last-minute, and, well, I haven't bought a new pair of shoes in over a year.
Getting to this point sucks. I feel worthless - like I can't measure up - and almost feel as if I should just give up. After all, if I don't look like these perfect Instagram influencers today, how will I ever get there?
Read MoreEstablishing your brand story can sometimes feel a little bit like an awkward conversation with a stranger. As you sit down to think about who you are and what you'd like to accomplish as a business, it's easy to get overwhelmed and lost in the abstract question that is, "who the hell am I?"
Read MoreHave you ever been in the position where your to-do list seems to be forever long and there's never enough time in the day to get it done?
So, things have been quiet around here for the past couple of weeks and I just wanted to do a quick update on what's up and how things are going in my life.
Read MoreAs a digital marketer, it's not easy to sit back and reflect upon what I already know. This is because I'm constantly striving to keep up on the latest news and trends as they relate to marketing, as any other successful marketer does to stay on top of the game. However, once I forced myself to sit down and do a brain dump, it all came out much easier than expected.
Here's a few of the best digital marketing practices I've learned and put into practice over the past couple of years.
Read MoreThis day is about appreciating other women - not putting them down. It's about standing together as a community of super cool peeps and saying "we're choosing how we want to live our lives, and we're doing it together."
Read More
